Church 180
Overview
Church180 is a community initiative of Bridge Pointe Church focused on serving people beyond the four walls through hands-on, community-centered impact. Tori Logan Design partnered with Church180 to lead brand discovery and create a bold, scalable identity that reflects a 180-degree shift in mission. The resulting logo and visual system—rooted in movement, transformation, and connection—unified volunteers, strengthened community recognition, and clearly communicated the initiative’s purpose across key touchpoints.
Services
Brand Identity
Video Editing
Apparel
Print Collateral
Apparel & Swag
The identity was thoughtfully extended across apparel and branded merchandise, including volunteer wearables and promotional items, to ensure consistency, clarity, and scalability. The blue was brought into these assets to adhere to the churches brandguide. These tangible brand touchpoints helped unify volunteers, increase visibility in the community, and reinforce recognition wherever the initiative showed up.
