WDP Associates
Overview
WDP Associates is a coaching firm committed to empowering entrepreneurs and small businesses with the clarity, tools, and confidence needed to build and scale sustainably. Their brand is rooted in the belief that when founders have clear direction and support, they are better positioned for long-term success.
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Tori Logan Design partnered with WDP Associates to define a strategic brand foundation, including audience segmentation and a clear messaging hierarchy tailored to founders at different stages of growth. This strategy guided the creation of a purpose-driven logo system, intentional typography, and cohesive visual assets, culminating in a fully integrated website experience. A rich purple color palette was introduced to reflect the client’s personality while creating a warm, inviting, and professional brand presence that builds trust and connection across every touchpoint.
Services
Brand Identity
Website Design
Social Media Design
Print Collateral
Book Design Collateral
Tori Logan Design partnered with the client to create a distinctive book cover that strategically aligned with her audience and brand voice. Through intentional audience segmentation, the visual system was crafted to speak to both first-time readers and existing followers. Color, typography, and visual imagery were thoughtfully applied across the front, spine, and back cover to bring the clients book title to life. The final design captured attention at first glance, strengthened brand recognition, and supported a successful book launch by converting new readers into engaged, long-term brand advocates.
